Please Don’t Do This In Your Marketing

I just got a cold call from a prominent life coach's sales team.  

The guy was trying to get me to schedule a "Discovery Call" with the sales team. It went something like this...

Rep: "Hi Chen, would you like to do your complementary discovery call now, or schedule it for another time?" 

In response I say, "No thanks, I'm good." 

To which he replies, "You don't feel like you could improve in any area of your life?" 

I just had to laugh... out loud, and say, "No dude, thanks. I'm good." 

So... what happened? 

He used an assumptive question that I could only answer yes to, especially if I was feeling particularly insecure or unable to express boundaries. 

Here's the thing about using tactics like this sales rep used: while they do "work" to hit numbers, they don't work to actually create long-term transformation.

Which, if you're in the game of transformation, is your ultimate goal. 

These types of assumptive tactics work on people with very low self-esteem, no ability to set boundaries, and who are insecure saying no in social situations. They stop working very quickly if you talk to anyone who is confident, has a decent ability to set boundaries, or is in any way self-aware. 

I don't know about you, but I'd rather have half the amount of self-aware clients with good boundaries than an infinite amount of insecure clients with bad boundaries.

Don't get me wrong, the more you can highlight your prospect's fears and desires, the more likely to act, they are (#yodawisdom)... 

...but a surefire recipe for a client that resents you is using very assumptive language and questions before clearly understanding what your prospect's fears are. 

You'll have far more results if you simply ask permission and get curious about what people really want as you go about your marketing.

It's the key to getting clients online without compromising your integrity (in my opinion). 

Want some help with this?

I've got some time set aside this week to talk to a few business owners ready to take their email game to the next level.

Set up a call here:

www.calendly.com/chenleh/30min/

Chen "I can always improve" Lehner​