“It’s Like Mind Reading”
Hey,
I'm using the informal, "Hey" because it's Friday.
I like Fridays. They're always relatively more productive than Thursdays. Definitely more productive than Wednesdays. At least for me.
Anyways, I received this message last night from an email subscriber. It basically sums up what you're going for in your emails. I thought I'd share.
Here goes:
"I wish there was a like button for your emails. They're funny and charming and human and I'm getting really good tips! They're really helpful and also fun to read. You're literally answering the questions I already had. It's like mind reading. Brilliant."
That's what you're going for, "mind reading."
Remember my message from earlier this week?
Get deep inside your ideal prospect's mind. Know exactly who you're talking to.
Why?
Because you'll get messages from your ideal client just like that, "It's like you're reading my mind, how did you know what I'm writing in my diary?"
When your ideal client reads your emails they'll wonder how you're answering the questions they didn't even know they had. You'll be a mind reader.
How do you get that deep?
It's the easiest thing, really, but it takes time.
Alls you gotta do is listen.
Listen to what people struggle with. Listen to what they say their problems are. Listen to the conversation that is happening underneath the words they use. Listen for the deeper meanings, but then use their own words to talk to them.
It's a progressive thing. It doesn't happen overnight.
The results, however, are worth it. Getting so deep into your ideal client's world will affect not only your email results, but all your marketing and client-getting efforts. You'll sit down to do a FB Live and know exactly what to say. You'll open the computer to write a blog post and know exactly what to write to connect directly with your ideal client.
And you know what that means, right?
More connection = more clients = more money = more impact.
Anyhoo, there are a few tricks I've picked up over the years that speed up the process of becoming an "Ideal Client Mindreader."
If you'd like to speed up your learning curve, I teach these methods to clients in my Email Sales Power program.
To hear more about it, schedule a call with me here:
https://calendly.com/chenleh/30min/
Chen "enter the conversation in their mind" Lehner
Persuasion Pirate