“How Long Should My Emails Be?” (+Other Answers)
I get quite a few questions about email.
So I figured I'd take a moment to answer some of the most common ones for yah.
Sound good?
Awesome!
(Teaching note: when you don't know what to write, answer questions!)
---
How long should me emails be?
You won't like my answer, bbuuutttt... it really depends on you and your market and your audience.
In general I like to keep my emails between 1-3 minutes of read-time long. That's about 300-500 words. If you get into the 700 word range, consider breaking things into a "Part 1" and "Part 2."
That being said, I've seen emails that are 1500 words or more. It's up to you and what works.
---
How often should I send email?
Again, up to you.
I recommend (obviously) sending often, if not daily. It sends a message to your subscribers that you're an expert. You know what you're talking about (it also drives away people who aren't serious about learning what you're teaching).
The general "rule of thumb" (I always think of The Boondock Saints when I hear that, do you?) is the more email you send the more moolah you make. I've seen it happen with my clients over and over again. It's edgy for most people at first, but when you get into it you'll find it fun... and profitable.
---
What's the best subject line?
Heh, the one that gets opened (and you can pay off in the body copy).
I know, I'm a cheeky basturd. But it's true.
The best subject line is the one that gets your email opened. No opens = no reads = no sales.
Now, if you learn to do email the "right" way (I say "right" because there is no right way, only the way that works for you), you can make your subject lines obsolete. You know those "Notes from the Universe" emails?
What subject line does he use every single time?
"TUT - A note from the Universe"
It's the exact same thing each and every time.
But if you're on the list, you know: you open the emails.
Why?
Because it's consistent, it's inspirational, short, and adds something to your day.
Do the same in your emails and your subject lines won't matter no mo'!
If you're wondering how, I can teach you. It's not cheap, but you'll never have to learn it again.
Feel called?
Click below to schedule a call and let's see if we're a good fit:
http://chenlehner.com/schedule/
Chen "I like answering questions" Lehner
Persuasion Pirate
P.S.
Have a question you'd like answered? Leave a comment below and lemme know!
So I figured I'd take a moment to answer some of the most common ones for yah.
Sound good?
Awesome!
(Teaching note: when you don't know what to write, answer questions!)
---
How long should me emails be?
You won't like my answer, bbuuutttt... it really depends on you and your market and your audience.
In general I like to keep my emails between 1-3 minutes of read-time long. That's about 300-500 words. If you get into the 700 word range, consider breaking things into a "Part 1" and "Part 2."
That being said, I've seen emails that are 1500 words or more. It's up to you and what works.
---
How often should I send email?
Again, up to you.
I recommend (obviously) sending often, if not daily. It sends a message to your subscribers that you're an expert. You know what you're talking about (it also drives away people who aren't serious about learning what you're teaching).
The general "rule of thumb" (I always think of The Boondock Saints when I hear that, do you?) is the more email you send the more moolah you make. I've seen it happen with my clients over and over again. It's edgy for most people at first, but when you get into it you'll find it fun... and profitable.
---
What's the best subject line?
Heh, the one that gets opened (and you can pay off in the body copy).
I know, I'm a cheeky basturd. But it's true.
The best subject line is the one that gets your email opened. No opens = no reads = no sales.
Now, if you learn to do email the "right" way (I say "right" because there is no right way, only the way that works for you), you can make your subject lines obsolete. You know those "Notes from the Universe" emails?
What subject line does he use every single time?
"TUT - A note from the Universe"
It's the exact same thing each and every time.
But if you're on the list, you know: you open the emails.
Why?
Because it's consistent, it's inspirational, short, and adds something to your day.
Do the same in your emails and your subject lines won't matter no mo'!
If you're wondering how, I can teach you. It's not cheap, but you'll never have to learn it again.
Feel called?
Click below to schedule a call and let's see if we're a good fit:
http://chenlehner.com/schedule/
Chen "I like answering questions" Lehner
Persuasion Pirate
P.S.
Have a question you'd like answered? Leave a comment below and lemme know!