Do This Immediately After Someone Joins Your List

Set the container for the relationship. 

It's the first thing you want to do when someone joins your list. You want them to know what they can expect from you. You want them to know how you hold your relationship with them. 

And then?

Follow through with it. 

If you say you're going to send daily, send daily. If you say you're going to send sporadically, send sporadically. The key is not how much you send email, but rather that you set the container for your relationship with them right away.

That way anyone joining your list knows exactly what to expect from you. 

Even better? 

Tell them what to expect from you as they are opting in... and then reset their expectations again in the first email. 

So many people fail to do this simple thing when building their list. It's how you avoid pissing people of because you're, "Sending too much email!" You can't send too much email if you tell people what you're going to do and they consent. 

Example:

I live in the Bay Area. 

Around these parts, "consent" is a big deal. Even to the point of touching someone of the opposite gender. It's not uncommon to hear someone ask, "Is it okay if I massage your shoulders?" or "Can I give you a hug?" 

You don't want a bunch of people randomly coming up to you and hugging you (well, maybe you do... if that's your thing). 

Just the same as you don't want to be suddenly bombarded by email.

But if you tell people what to expect from you, you empower them to choose to engage with you or not.

You are literally empowering people rather than "tricking" them. 

It's called transparency. It works. 

Note: if you ever want to unsubscribe from my emails, you can scroll down to the bottom and hit the little "Unsubscribe" button. It's easy. You have the power. 

I'm not saying you should, I just want you to know you can. 

That's the point: 

When you set your prospect's expectations for your interactions, you won't be crossing any boundaries about emailing. They are consenting to hear from you simply by opting into your list. Once they opt in, tell them what to expect from you! 

Then you're not only being a good human, but you're empowering everyone who joins your list. 

And that, my friend, is rare. 

I talked about this and other juicy email tips on an interview with my friend Beth today. 

If you want to watch it, hop on over to the book of faces and give it a watch. 

https://www.facebook.com/bethw.nyc/videos/10160451462645302/

Cheers,

Chen "Layin' it Down" Lehner
Persuasion Pirate