Email Archives - Page 2 of 2 - Chen Lehner Consulting

Category Archives for Email

Pro Tip: Write Naked

Seriously, I dare you to do it. 

One of the best things you can do to spice up your writing is to change your environment. 

Go out to a coffee shop, write in your bedroom, your office, on your phone, etc. etc. etc. 

But if you really want to change it up... 

...do something totally out of the box unorthodox like writing naked. 

Not only will it be a fun new experience, but it will change the energy behind your writing.

Try it. Maybe when your significant other isn't home, however, or you might not actually get any writing done if you know what I mean. 

Too much for a "professional" email? 

Let's take it back a notch then: writing naked can also mean just telling the truth in your emails. Don't try to hide what you're doing or what you want people to do. It can be fatal. 

Take a risk and take off your "clothes" in front of your audience, get naked and get vulnerable. Chances are they'll love you for it. 

I mean, in any "normal" relationship (I say "normal" because when is any relationship normal?) there comes a point where you just have to get vulnerable. Who knows, if you stick around long enough maybe I'll do the same. 

Ah heck, who am I kidding? 

Of course I will. 

Anyways, there's a fine line to walk when you do decide to get vulnerable with your audience. Don't do it all the time or people won't trust you. I think everyone knows someone who almost always has something "really big" going on and is oversharing with everyone.

Be vulnerable, share the story, and how you came out the other side. It's powerful and it's potent and it connects you to people. 

To learn more techniques for connecting with your audience via email, you can still watch the replay of my webinar "3 Keys to Getting Clients from Email." 

Check it out here: 

chenlehner.com/webinar-replay/ 

Ta ta for now, 

Chen "Tell Them What to Expect" Lehner

11 Email Subject Line Types

Almost everyone I talk to about email says they struggle with subject lines.

They are, in many ways, the most important part of your entire email. No opens = no clicks = no clients.

If you didn't get a chance to join me live for the webinar last Thursday or watch the replay yet, I shared 11 of my favorite subject line types. I like to pay attention to "types" rather than "formulas" because formulas will constantly change and get overused, whereas types are based on principles.

You'll find these 11 subject line types below.

Alright, here are 11 subject line types I've used to get emails opened consistently. Use them to come up with new ideas, combine them for extra power.

1. Curiosity
Wanna check out my new "man cave"?

2. Curiosity + Benefit
Could this lunatic transform your business?

3. Curiosity + Avoiding Pain
Could this fruit make you "rejection-proof"?

4. Contrast
Lose weight by eating doughnuts?

5. Straight Benefit
How to get more customers

6. Movie Lines
Use the force, [First Name]

7. Song Lyrics
Working eight days a week?

8. Personal
You free at 7?

9. Story
The most embarrassing moment of my life

10. One Word
Yes

11. Straightforward
A blatant sales pitch

Remember: Don’t use "clickbait" just to get clicks and "pay off" the subject line in the body copy (or you’ll get ignored).

If you want to see more examples and hear me explain each of these a bit more, check out the replay:

https://chenlehner.com/webinar-replay/

That's it for today,

Chen "Tell Them What to Expect" Lehner

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