The Case for Sending More Email

It can be intimidating to start sending more email. 

"Are people going to unsubscribe in droves? I don't want to spam people! Nobody wants to hear from me that much... I don't even know if I could write that many emails. Does it even work?" 

I want to share what happened for a client of mine after they started sending three emails a week. These aren't the exact numbers, but you'll get the idea. 

Their average revenue each month was somewhere between 25-45k depending on what promotional cycle they were in. They have online programs and products from $7 up to $997 and a subscription program for $37 / month. 

Over a period of about two weeks I wrote a series of emails that were sent Monday, Wednesday, and Friday (about six total).

The result? 

They had their biggest month... 

...ever.

Not only that, but most of the revenue generated from those emails is for their subscription program. In other words: recurring revenue. They jumped from an average of ~35k / month to their first-ever 69k month. That's about a 50% increase in revenue and, if we keep it up, nearly a million-dollar-a-year business.

I'm not going to lie to you and say it was "just from six emails." Success is never from "just one thing." If anyone says that, they're lying. 

Their results were because: 

1. They have trust built with their audience 

2. We knew exactly who we were targeting

3. We had a good offer that their list wanted

4. We made sure their list knew about it 

If your audience doesn't know about your offer, they won't do anything to get it. Hence the case for sending more email. 

It'll be scary at first. People will unsubscribe, but once you get into it, people will expect to get their dose of you (and miss you when you don't contact them). 

Anyways, if you are converting your programs or products in person, but you can't seem to translate your success into email, schedule a call with me. I'd love to help. 

It's not cheap, but it might just mean your best month, ever.

Click here to schedule: 

www.calendly.com/chenleh/30min/

Chen "Find out what they want, then give it to them" Lehner