A 5 Email Sequence to Quickly Convert New Subscribers into Customers

Hey, It's 10:14 a.m. on Monday. There's a hawk outside my window (my kitchen looks out over a valley) screeching as he flies circles in the air. Looks like it's gonna be a hot one today. Anyways, in lieu of it being Monday and Memorial day and all that... I figured I'd do something a wee bit different. I'm gonna share the exact, 5-email welcome sequence I use when I write for clients. It's a conglomeration of a bunch of different techniques I've learned for quickly taking a new subscriber and converting them into a new customer or client.

First, however, you gotta understand who you're talking to. 

Make sure you know exactly who your ideal client is, and who you're attracting onto your list. If you don't, no amount of writing chops is gonna help you. Second, make sure you have an offer people actually want. Brian Kurtz (a famous old-school marketer) said the success of a campaign is determined by three things: 1. Your Offer
2. Your List
3. Your Creative (copy & other such things) If you don't have an offer people want, you're already setting yourself up for no-fun land. If you feel like you've got those things, then you can use this email sequence structure to quickly take someone from new subscriber noob to your next-best customer or client. So, "What is it, Chen?" Here goes...

Email 1: Welcome, Whitelist, What to Expect

This email sets the stage for your new subscriber. Tell them what to expect from you and ask them to whitelist your email address. 

Email 2: High-Drama Story

Designed to create an emotional connection between you and the new subscriber. Bring them to "that moment" when everything changed. Tell them about the "wall" you hit that forced you to start your business or create your product (hook them to the next email).

Email 3: Your Breakthrough

What was the one thing that caused your breakthrough? This is generally the idea or the process you came up with or learned that forms the basis of your business. Present a limited-time offer to them (you'll close this in Email 5).

Email 4: The Unexpected Results

Talk about the unexpected results of your breakthrough or system. What's happened in your life, business, relationships as a result of your breakthrough? The unexpected results are why people buy.

Email 5: Create Urgency & a Strong Call to Action

Tell them why they need what you're offering right now. I like to use a story to make the point. You're also going to take away your special offer you presented in Email 3 (this creates more urgency to act). Some notes about this sequence...It is just one possible way of doing things. There are many. For example, I just wrote a 10-email welcome sequence for a client based on the same principles. The key is to pay attention to the emotional journey of your new contact. You want to connect to them where they're at and give them a clear reason to act now. Make sense? Cool 😉

Get writin'! 

And if you want help with it, or you just don't wanna write it at all... schedule a call with me. 

Talk soon!

Chen "#memorialdaysale FTW" Lehner

Persuasion Pirate