11 Email Subject Line Types

Almost everyone I talk to about email says they struggle with subject lines.

They are, in many ways, the most important part of your entire email. No opens = no clicks = no clients.

If you didn't get a chance to join me live for the webinar last Thursday or watch the replay yet, I shared 11 of my favorite subject line types. I like to pay attention to "types" rather than "formulas" because formulas will constantly change and get overused, whereas types are based on principles.

You'll find these 11 subject line types below.

Alright, here are 11 subject line types I've used to get emails opened consistently. Use them to come up with new ideas, combine them for extra power.

1. Curiosity
Wanna check out my new "man cave"?

2. Curiosity + Benefit
Could this lunatic transform your business?

3. Curiosity + Avoiding Pain
Could this fruit make you "rejection-proof"?

4. Contrast
Lose weight by eating doughnuts?

5. Straight Benefit
How to get more customers

6. Movie Lines
Use the force, [First Name]

7. Song Lyrics
Working eight days a week?

8. Personal
You free at 7?

9. Story
The most embarrassing moment of my life

10. One Word
Yes

11. Straightforward
A blatant sales pitch

Remember: Don’t use "clickbait" just to get clicks and "pay off" the subject line in the body copy (or you’ll get ignored).

If you want to see more examples and hear me explain each of these a bit more, check out the replay:

https://chenlehner.com/webinar-replay/

That's it for today,

Chen "Tell Them What to Expect" Lehner